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NEW YORK, Nov. 28 – The JOMO phenomenon – Joy of Missing Out – is real. After having been seized by FOMO, which causes anxiety, thanks to perfectly prepared Insta-photos, social network users reject and recognize the need to disconnect and be present in the present moment. And according to an important online hotel booking site, the proof is in the bookings.
Hotels.com reports an 18% increase in searches for remote destinations and off-grid trips in 2018 compared to 2017.
Similarly, research on Greenland has increased by more than 65% this year compared to last year, which has led Hotels.com to think that one of the coldest places in the world will become l & # 39; One of the most popular destinations in 2019.
The data is based on searches made on Hotels.com.
The findings refer to a report released earlier this month by market research group Euromonitor International, which also identified JOMO as a major trend for 2019, particularly among Asian countries, pioneers in digital connectivity .
Based on the results, Hotels.com offers travelers in search of JOMO to stay in a remote off-grid hotel in Ittoqqortoormiit in East Greenland, with a population of 450 inhabitants.
This is not, warns the site, for high-maintenance travelers. It is more for adventure seekers who discover the idea of climbing in the Arctic Mountains, watching the Northern Lights, dog sledding and walking near icebergs.
Bookings are made for the month of March and Hotels.com says they'll pay most of the tab. Discounted rates are applied at checkout with the code "Remote". – AFP-Relaxnews
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