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The YouTube streaming video giant would reduce its original content plans. According to a report by Hollywood Reporter, the Google-owned service plans to make available to users free of charge all the original programming coming out with advertising. Google is looking for a larger audience for shows and movies on its subscription service, YouTube Premium, for paying subscribers.
Launched three years ago, YouTube Premium is available in 29 countries and costs approximately $ 12 per month in the United States. YouTube did not reveal the total number of subscribers for the paid offer, but information that the slowness with which the subscription service was used has slowed down, would have triggered the change in strategy. The online video giant is expected to reduce the original scripted programming volume it produces by 2020 and has informed creative partners of the change, by multiple sources.
This change in strategy means that in 2019, YouTube Premium subscribers can no longer expect exclusive access to the original programs of the subscription offer. The YouTube pay option will continue to remove original ads and all other videos, and has music streaming privileges. The company announced that it would publish programs and movies already scheduled in YouTube Premium, such as the first season of the popular comedy action "Cobra Kai", which will remain behind the paying wall even though this n & rsquo; Is only temporarily.
YouTube will seriously reduce its budget for its scripting business, which has an annual budget of several hundred million dollars, well below the billions spent by Netflix and Amazon. YouTube Originals did not produce more success than the "Cobra Kai" series, which had a first season generally well received. But with two billion users around the world, YouTube has a considerable audience for ad-supported content. Changing the focus to adopt this model can increase the number of viewers for each original show and each movie.
"If you look at our originals in the last few years, our main goal was to motivate YouTube Premium subscribers," YouTube sales director Kyncl told the Hollywood Reporter. "But through experimentation, we've also learned that we can make sure that many projects work incredibly well when we make them available for free to users."
The decision to make free programming also aims to meet the growing interest of international users for original programming and at the request of advertisers to associate special content. Kyncl added that it had sparked the advertisers' interest sure projects that were previously ad-free.
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