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Steve Burke, President and CEO of NBCUniversal during the 2016 NBCUniversal Upfronts
Peter Kramer | NBCUniversal
The new NBCUniversal streaming service will call "Peacock," the company announced on Tuesday.
The advertising and subscription-funded service will be deployed in April 2020 with a content list including "The Office" and "Parks and Recreation". The company owned by Comcast has announced that it will announce the pricing details in the approaching launch.
The name "Peacock" is a tribute to NBC's colorful logo, the company said in a press release. With this name, NBCUniversal distinguishes its service from the new streaming offers from Disney and Apple, called Disney + and Apple TV +. The new Disney service will cost $ 6.99 a month or $ 69.99 for a full year, while that of Apple will cost $ 4.99 a month for a family subscription. Both services should be launched in November.
AT & T's WarnerMedia is also expected to launch its own streaming service in the spring of 2020 at a price of between $ 15 and $ 18. The new services will have to compete with existing players, including Netflix, Amazon and Hulu, of which Disney has a stake.
As the space heats up, businesses are spending a lot to lock popular shows. NBC announced in June that it would remove "The Office" from Netflix in 2021 to become part of its own streaming list. The comedy was the most-watched show on Netflix in 2018, according to data from the Jumpshot analysis company.
Other titles on "Peacock" will include a reboot of "Saved by the Bell", the original drama "Dr. Death" based on the real crime podcast and a new series of original talk shows with Jimmy Fallon, according to a press release.
Disclosure: NBCUniversal is the parent company of NBC and CNBC.
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