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Netflix sued after release of popular new series Squid Game causes surge in online traffic in South Korea
Squid Game has gained popularity around the world since its release on Netflix last month.
But the rise of bloody survival drama to become one of the streaming giant’s most popular shows of all time has sparked some controversy recently.
South Korean internet service provider SK Broadband is suing Netflix for increased traffic thanks to the popularity of the streaming service in the country, according to Reuters.
So popular: According to Reuters, South Korean internet service provider SK Broadband is suing Netflix over increased traffic thanks to the streaming service’s popularity in the country. It comes as new South Korean series Squid Game (pictured) becomes one of the streaming giant’s most popular shows of all time
The ISP has said in its claims that Netflix is South Korea’s second-largest traffic generator alongside YouTube, and says other streamers – Amazon, Facebook, and Apple – all pay network usage fees.
SK Broadband alleges that Netflix’s traffic on its network increased 24-fold from May 2018 to September 2021.
It now processes 1.2 trillion bits of data per second in September – the same month Squid Game released on the 17th.
The ISP has wanted Netflix to pay for network access since 2018. For 2020 alone, that amount was estimated to be around 27.2 billion won (AU $ 31.55 million).
High: SK Broadband alleges that Netflix’s traffic on its network increased 24-fold from May 2018 to September 2021. It now processes 1.2 trillion bits of data per second in September – the same month Squid Game released on the 17th
In a statement to CNBC on Friday, a spokesperson for Netflix said, “We will look into the complaint filed by SK Broadband against us.
“In the meantime, we continue to seek an open dialogue and explore ways to work with SK Broadband to ensure a seamless streaming experience for our mutual customers.”
Last year, Netflix took its own legal action over whether it was obligated to pay the provider for the use of the network. The streaming giant has argued that its own duty ends with creating content and making it accessible.
Huge Success: Squid Game has been discussed around the world since its release last month – with Netflix co-CEO Ted Sarandos saying it has a “very good chance” of becoming the streamer’s most popular show at this day
However, the Seoul Central District Court ruled against Netflix, saying the streamer should “reasonably” pay SK Broadband something for using the network.
Netflix has appealed, with new proceedings set to begin in December.
The streaming giant said earlier this week it has helped create 16,000 jobs in South Korea.
Meanwhile, Squid Game has grown in popularity around the world since its release last month – Netflix co-CEO Ted Sarandos said it had a “very good chance” of becoming the hottest show. popular streamer to date.
The South Korean Series is a survival thriller set in today’s Seoul, where a group of 456 people are invited to play a series of children’s games with the chance to win a huge sum of money – but if you lose in the game, you lose your life.
Synopsis: The South Korean Series is a survival thriller set in today’s Seoul, where a group of 456 people are invited to play a series of children’s games with the chance to win a huge sum of money. money – but if you lose in the game you lose your life
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