Social networks put patients in touch with healthcare provider – CustomerFirst



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Edin Smailhodzic will receive this week his doctoral dissertation with his thesis "Transformative Effects of Social Media: How Social Media Patient Use Affects Roles and Relationships in Health Care" at the University of Groningen. Smailhodzic has studied the influence of social media on the relationship between the patient and health professionals. According to the researcher, the emotional support that patients find online together has a positive effect: he sees a more equal position of the patient towards the doctor and a better relationship of trust.

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The doctoral student states that the mutual patient-patient relationship offers the opportunity to learn from others. This can lead to a different interpretation of care: online communities can be complementary to conventional care. As a result, patients may also play a more active role in the treatment process and the function of physicians may change. Smailhodzic: "During my research, I attended new online collaborations with doctors. For example, a doctor who answers frequently asked questions on a patient forum, prevents patients from making an appointment separately. "

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