Start-up Proud Breast participates in the final of the ASN 2018 World Bank Prize



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The start-up Fier Sein participates in the final of the ASN 2018 World Bank Prize.
A great recognition of their mission: to place women who miss a breast, positive and powerful comfortable products.

Qup is a durable and comfortable external breast prosthesis developed by Proud Breast following personal dissatisfaction with the current silicone prosthesis. According to entrepreneurs Clary Scheres, Frances Zitter and Suzanne Kemps

Qups of Proud Breast

offers Qups a durable and comfortable external breast prosthesis

. Designer and Entrepreneur 2016 Suzanne Kemps started by developing a durable external breast prosthesis solution. She has been wearing an external breast prosthesis for several years now. Suzanne: "During the first period, my main concern was to survive and recover.I am now a few years later and I feel like a healthy woman again.As a designer, I started to think about the shape of my dream prosthesis Durable, comfortable, slips into a beautiful and affordable lingerie What began as a crazy idea becomes more and more serious The recognition of KWF as the most promising Startup which contributes to a better quality of life has been an important step ". In May 2017, Clary Scheres and Frances Zitter joined forces. As a team of entrepreneurs, they have the ambition to provide women with Proud Boobs around the world and to confirm their confidence in themselves as strong women.

developed a durable and comfortable external breast prosthesis with Qups. The immediate benefits of Qup are that it is comfortable thanks to the use of breathable materials, weighs only 15% of the existing prosthesis, fits in the classic lingerie and is available online. The indirect benefits of Qup are that it contributes to the quality of life after breast cancer through comfort, · because of the wide choice of colors, styles and prices that gives women more freedom, · the fact that their carefree use helps them feel faster and · because of the fashionable approach of removing women from the medical circuit. There is no longer a separate 'denture product', but an integrated lingerie item that suits the new body of women with one breast or not. Shopping without worries, clothing and undressing without worries and comfort of carriage without worries.

Social Impact ·· The Qup is suitable for classic lingerie. The big advantage is that it keeps women away from the clinical world and that they can feel healthy and accepted again. In addition, this gives women a greater choice in lingerie, both in style, in section and in price segmentation. The consequence is that the chains of prosthesis solutions, with our solution, will integrate widely in the classic lingerie chain.

Via Clary Scheres, Frances Zitter and Suzanne Kemps

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