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In Tim Cook: The genius that pushed Apple to the next levelAn expert at one point tries to convince the author, Leander Kahney, that the current general manager of Apple is the best that the company has ever had. Even better than Cook's legendary predecessor, the visionary of the product responsible for many of the company's successful devices.
An eyebrow claim? Of course, but the essence of this argument seems to be a bit of the purpose of the book – which seems to be Cook's first biography and that was written by the magazine's editor and editor Worship of Mac news site. It will be published on April 16th. A few weeks later, Cook chaired one of the most important media events in his tenure, signaling a dramatic shift in Apple's focus on content and services, as opposed to the disproportionate importance attributed to it. to his devices.
One of the book's themes seems to be that not only is Cook "his own man", in Leander's words, but – well, it's good for him to be. He has barely made a misstep since he's replaced Steve Jobs in one of the most-watched transfers of all time in US companies, and that society is empirically so-and-so. better.
In terms of what readers are in store, Apple apparently would have participated and put several top executives at the disposal of the book. As a result, Leander promises us potentially fascinating anecdotes, such as an inside look at how Cook confronted the FBI to find out if Apple would accept the bureau's request to unlock the San Bernardino shooter's phone.
This leads to Cook-as-privacy-champion, another theme that will be explored, prompting him to encourage Apple to become a greener and more charitable company. The book addresses all the important stages of the biography, revisiting his childhood in the Alabama campaign and retracing his encounters with racism and discrimination in the South through his maturation as a leader of IBM and finally a rookie Apple who became a discreet and influential force that Steve Jobs finally chose. prepared for the work of CEO.
Today, the book notes, Apple is worth three times more than when it died, but it continues to earn a lot of money and extends to new businesses that it has never tried, such as becoming a kind of entertainment production studio. The change announced by Apple on Monday in new areas, such as the order of television shows and movies of great talents Hollywood, will it be a coincidence? In this new biography, do not underestimate the discreet CEO who oversees everything.
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