New York Times Calls "Vanity Fair Oscars" as "Magazine Newsstand Sale" and Decline in Online Traffic

Home Celebrity The New York Times calls at the end of the evening on the Oscars the …

The New York Times had to say what had been a concern for a lot of people for a year: Vanity Fair and its annual Oscar night are "over".

The Times says the Oscar night is no longer a "hot" ticket one year after Graydon Carter and his team left the magazine. New Editor-in-Chief Radhika Jones and her staff, who took the reins last February, proved deadly for this once glamorous gathering. The stars show up for a photo shoot and go away. New evenings made forays into the legendary evening after the Oscar night.

On top of that, Vanity Fair under Jones has dropped 14% over 2017, while Carter was still there until last spring. Jones made multicultural magazine, which is great, but the spirit of the publication is simply dead. Nobody reads it anymore, and the interior page design looks like an old Businessweek issue.

According to The Times, "Vanity Fair newsstand sales dropped by 14% in the first six months of 2018, reaching an average of 101,834 copies per issue, compared to the same period from the previous year, according to the latest available data from the Alliance for Media Audited. The total number of subscriptions increased by 2% to reach 1.13 million, despite the decline in the number of digital subscribers. "

Indeed, the online status of Vanity Fair has become extremely hot since Carter's departure. For a while, the various websites such as HWD and The Hive were very animated. But now, they seem old-fashioned, with most news stories not being one of the latest news but subject to follow-up. (The exception is Gabriel Sherman.)

Carter, who was gifted for his approach to the magazine, was smart to go out when he did. Budgets have decreased, Conde Nast is no longer where he was. Vanity Fair looks ugly, as if it had been prepared to echo Carter magazine.

Anna Wintour, a soulless presence at Vogue, who makes the law now, seems to be largely responsible for this situation. She apparently would have chosen Jones, unknown at the time and the rest a year later, instead of a "featured" editor so that Wintour could make all the decisions.

The Times says it organizes the Oscar night as its own Met Ball, which is not good news. The ball met became a parody of herself. The Oscar night at Vanity Fair is now devastated by similar chaos. It's sad to see it happen. But I'm not surprised. The basic arrogance and pride of the Vanity Fair team over the past year speaks volumes.