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The Paramount Network Series Bar Rescue decided to rebuild a bar in Puerto Rico that was devastated by Hurricane Maria and the Viacom sales team recruited Bacardi and d & # 39; Other sponsors to be part of the effort. to rebuild the bar, the show ended up rebuilding the company, but also a local community center, including a baseball field and a basketball court, in the town of Loiza
El K Rajo before the renovation
In the episode, host Jon Taffer studies the damage to El K & # 39; Rajo, which requires a roof, wiring and new equipment to replace the current one. equipment destroyed by salt water.
To get the job done, Taffer brings friends, including Mark Cuban, JJ Barea, Bethenny Frankel, Luis Guzman, Chef Jose Enrique and Bernie Williams.
El K & # 39; Rajo after the renovation.
Recruited by the sales team of Viacom and Viacom Bacardi is integrated in the episode
The bar staff toured the Casa de Bacardi distillery, led by General Manager Wesley Cullen
David Cid, master of Bacardi rums, teaches bar staff how to improve their rum drinks, including Daiquiri and Pina Colada.
"We were honored to be part of this special episode in Puerto Rico and to help the family and its community get back on their feet," Ned said. Duggan, VP at Bacardi. "Puerto Rico is the homeland of our beloved brand and the home of many of our employees and their families, so all we can continue to give and support to the island community is extremely important to us."
Since Hurricane Maria In September 2017, Bacardi committed more than $ 2.5 million for relief and recovery operations in Puerto Rico.
Other advertisers also offered services, Spirit Airlines providing flights, ground support and Home Depot. "We are always looking for transparent ways to integrate our partners into Paramount's new lineup of scripted and unscripted originals," said Matthew Marcus, vice president, Integrated Marketing at Viacom Velocity. "It was normal for Bar Rescue to go to Puerto Rico and join forces with our many partners such as Bacardi who is part of the fabric of this community and who did so much to help in the wake of the hurricanes of last year. "
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