Drake King of Toronto renamed as Scorpion's new album net $ 645 million in tourism

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More than just doubling the rapper's pockets, his success has seen a slight rise in tourist visits and spending for his hometown of Toronto, Canada

. It has generated $ 440 million ($ 645 million in New Zealand dollars), about 5% of the city's tourism economy.

Vice News described the rapper as an "economic stimulus package" for the city

. Drake uses local landmarks and cultural references in his music.

His Album Views of 6 – A Reference to the Toronto Area Code – Drake sat pensively atop the CN Tower in the city. [19659002] Until then, the landmark – which could be a double for the Auckland Sky Tower – had been considered a horror. It has been renamed among the many films that have chosen to use the streets of Toronto as a profitable location – often doubling for the busiest American cities.

Yet, as a result of the success of the local rapper, Toronto has a new civic pride – local businesses are also benefiting from the "Drake Effect" – like Joso's Restaurant, which made the cover of his 2011 album Care .

"At least once a week we receive a note with reservations saying" We want the table Drake, please, "says restaurant manager, Marnie FitzGerald

The table and staff Helpful get used to the new celebrity found in their restaurant

Jamaican fast food Real Jerk Riverdale served as a video collaboration between Drake and Rhianna.The music video has now reached more than one billion views on YouTube and brought hundreds of orders for music fans

"It was huge, there were people taking selfies, people posing on the outside of the building. these young kids with their parents drop them off for lunch so that they can see the place. It's really just blown us away, "said restaurant owner Edward Pottinger in the Toronto Star [19659016"HehelpedrebrandHe'ssortofmadehimselfthesamethingasToronto"saidbrandconsultantGordonHendrenspeakingwithViceNewsarapperat$440milliontothelocaleconomyignoringnewbusinessoreventsattractedbythenewtrendierToronto

The city is experiencing a renaissance.Sometimes a famous backdrop for Hollywood films, Toronto is now the proud home of musicians and high-flying television shows such as Suits

Toronto also cashed other star connections to Meghan Markle – now Duchess of Sussex – who filmed her role as Follower Rachel Zane since 2011.

Mirroring Drake At the top of the charts, it seems that the city has collapsed like an American doppelganger and is adorned with a new Canadian cultural cachet.