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Pollstar is the reference in news about the concert industry. According to its 2018 semi – annual report, revenue from concert ticket sales increased 12% from last year to US $ 2.21 billion.
Nice, no? Music fans should be happy with a healthy touring environment. But if you do the math, much of this increase is due to higher ticket prices. I quote:
The soaring average ticket prices contributed significantly to the worldwide lineage of $ 96.31, an increase of 14.1% and nearly $ 12 (11). , $ 91) compared to the $ 84.40 in 2017. The rapid rise demonstrates the aggressive price strategy of the industry to better meet demand and exclude the secondary market. This, while total tickets sold remained relatively constant compared to last year with a decline of 2.1% to 22.9 million compared to 23.4 million last year. than 12 times more expensive than the lowest price of the $ 40 survey for Marvel Universe Live!
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As with the rest of the world, average North American ticket prices for the Top 100 reached a high of $ 85.97, with a jump of 19.1 % even more marked. $ 72.16, which again demonstrates the industry's strategy of better selling on demand.
It is worth noting that there has been a small decline (2.1%) in the number of tickets sold compared to last year. This means that higher prices have more than compensated.
The best-selling tour up here this year belongs to Ed Sheeran with a gross amount of $ 214 million across 52 shows with 2.6 million tickets for an average of about $ 81. The second place went to Bruno Mars (average ticket price: $ 132) and the Rolling Stones (average price: $ 159)
(Via MBW)
Alan Cross is an internationally known broadcaster, interviewer, writer, consultant, blogger, and speaker.
During his 30 years in the world of music, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and Foo Fighters. He is also known as a musicologist and documentary filmmaker through programs like The Current Story of New Music
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