Pop-up Globe Faces an Angry Reaction to #metoo's Use in Marketing

Less than a day after announcing his return with the most controversial season to date, Pop-up Globe is facing new criticism about the use of male casts and anger to reference the #metoo campaign in its marketing. Now one of the biggest successes in the world – this week announced that he would be back in Auckland in November with four rooms sharing the common thread of abuse of power. The domestication of the shrew and Richard III will be performed by an all-male company; Measuring the Measure and Hamlet by a Mixed Casting

Announcing the Line-up, Founder and Artistic Director of Pop-up Globe Dr. Miles Gregory said at the 39 At the age of Weinstein, #metoo and #timesup, he feels "quite right" for the company to reflect the current conversations in the world through "ambitious and challenging programming".

The Company Describes The Taming of the Muscle as Shakespeare's most proto-feminist play that also features its most misogynistic character and sees Kate fiercely independent forced to become the "woman perfect "of her husband by famine and even torture.

But the performers, playwrights, and playwrights to use in the #metoo and #timesup marketing campaigns that are centered around women's response to rape and sexual harassment. They are angry The Master Shrew is considered a feminist enterprise when it must be interpreted by an all-male cast.

Lori Leigh, Lecturer at the English School of Victoria University Film, Film, Theater and Media, has written extensively on gender in Shakespeare plays and questioned the need for Pop-up Globe to exclusively found men

She told the Herald last year that she would ask if the benefits of such a casting would take her away . . Leigh says she's not surprised by the latest casting decisions but troubled by the appropriation of the #metoo and #timesup campaigns.

"I read that the decision was described as" weird "but it's more than weird, which makes it look like it's weird or a bit weird," says "I think it's unethical because these campaigns involve women who have been sexually assaulted and harassed and who have suffered pain and trauma." Campaigns are a political answer to this and a male artistic director scheduling a half-season. "

The interpreter Penny Ashton expressed her frustrations in an opinion piece for The Spinoff saying that she was already doing marketing. "Women are banned again, leaving all these schoolgirls looking for realistic and proud female models." She went on to say what really "boiled my blood" was using #metoo and #timeout

"Using sexual predation and l & # 3 9, aggression of women as a lapidary form is more than ugly. In one breath they call the proto-feminist play of Shakespeare's Tame Shrew, but then tell us that this feminism will be better delivered by an ALL-MALE cast. I suppose that we ladies might become a little furious, strident and strident. "

Playwright Pip Hall asked Facebook how the #metoo movement could be used as a marketing strategy.Pop-up Globe programmed work to" explore the abuse of power. "

" But Is not it an abuse of power to leave women apart? How can we really explore this rich and timely topic and have honest and progressive conversations when the female voice is in mute?

"The #metoo movement is about women taking power and shining a light on what's happening. Using it as a marketing strategy, while crippling women by keeping them off the stage is unacceptable. "

She says having been in the industry for 25 years she and most of the other women that she knows have had at least one #metoo experience

" So for us, the movement # metoo is our truth. Then to use it to sell tickets, while excluding us, is the very definition of abuse of power. "

But Gregory says he's delighted that a 400-year-old job has sparked such a debate.

"There is already a conversation that has been launched by the announcement," he says. "The program responds to the moment, excites the debate, encourage conversation and stimulate argumentation. "

He says before judging, people should see Pop-up Globe The Taming of the Shrew to decide if the company has"

"You never know with Pop-up Globe: last year we announced an all-man Henry V but there was a woman in production In the case of a Jaw of the Shrew we believe that the fact that stage men play a feminist reading of the play shows men who support women. "

– the creation of Globe – it was launched in 2015 and played its first season in 2016 – the company had all-male castings, reverse productions and mixed companies.

"We will continue to make art exciting, engaging and challenging just as we have done in the past and I strongly support the right of a I wish more theater to be created as a result of this debate. "

In an interview in 2017 with Pantograph Online Punch Gregory said before starting Pop-Globe in 2015, he had never worked with male characters before and thought that it was interesting to throw men because he "reveals otherwise invisible elements of the text, its intentions, even unknowable"

. ] For its 2017/18 summer season, Pop-up Globe staged Julius Caesar with an all-female cast, the Pembroke Company, but stated that it was not acting to respond to accusations of gender imbalance but because, to phenomenal support for the theatrical company, he could expand his productions.
He held a roundtable Tuesday afternoon titled: All-male Shakespeare: Historically Accurate or Sexist.