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Tourism New Zealand launched a new global digital advertising campaign and oh boy is STUNNING
And it goes wild online, accumulating over a million organic views in its first 48 hours.
With the help of the creative agency and production Augusto, the new video campaign follows the announcement of the company to focus on the integration of people and culture in their famous destination brand.
"With the landscapes of our country still representing an impressive backdrop, the new campaign speaks of New Zealand's warm and inviting culture, inviting travelers to share this extraordinary part of the world, "said Tourism NZ in a statement from 19459005.
See also:" It's much more than the Hobbits and the Great Mountains ": Here's how you would sell New Zealand [19659008] "Most people know the beautiful scenery of New Zealand, but we hear so many amazing Kiwi stories" Brodie Reid, global brand and content manager, Tourism NZ, said: [] 19659004] The new campaign explores New Zealand's sense of welcome as a place to visit, from their landscapes to their people.The campaign extends through a series of videos of car trips that suiven They are not a couple of travelers while they are greeted in the New Zealand regions, using a simple "Kia Ora" as an icebreaker to unlock local ideas and memorable routes. and culture are what makes this country unique. The new videos are the first work to reflect where we are looking to take the brand and will be a good test to see how it lands in our overseas markets, "said Stephen England-Hall, General Manager of Tourism NZ. The campaign will continue to roll out, mainly via Facebook, in the coming months, with additional content designed to help new travelers plan a trip to New Zealand, "where they will be welcomed with open arms." 19659012]
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