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Nick “Nickmercs” Kolcheff, one of the biggest streamers on Twitch, has signed an agreement to continue streaming exclusively on the Amazon-owned streaming platform. The deal locks down one of Twitch’s most important creators for the foreseeable future, and it comes at a particularly significant time, as Twitch lost two major streamers to YouTube Gaming in September.
Just to give you an idea of Kolcheff’s size, the unofficial metrics site TwitchTracker says he has over 28,000 subscribers, which makes him one of the most subscribed streamers on the platform. If he had been convinced to stream on another site, it would have been a blow to Twitch.
The war for streaming talent began in August 2019, when Tyler “Ninja” Blevins left Twitch for the Microsoft Mixer-owned streaming platform. This led to an intense period of streamer brewing, with some of the biggest players signing exclusive deals with Twitch, Mixer, and other platforms like YouTube Gaming and Facebook Gaming.
As deal-making has cooled in recent weeks (in part because Microsoft shut down Mixer, removing an entire streaming platform from the market) in recent weeks, the ecosystem has shown signs of change again. . In September, Ben “DrLupo” Lupo and Tim “TimTheTatman” Betar announced exclusive streaming deals with YouTube Gaming days apart – and almost two years after signing deals with Twitch.
In response to an emailed question about whether or not he was considering switching from Twitch, Kolcheff responded “yes and no” and pointed out how he produces content on other platforms every day. “That said, there is currently no such thing as streaming on Twitch,” he added.
Terms of Kolcheff’s new Twitch deal were not disclosed. But I’m guessing Twitch may have dug deep into their coffers to get them to stay.
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