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Israeli model Bar Refaeli stages his own clothing brand, Hoodies, and is accused of propagating Islamophobic propaganda in his new campaign.
Refaeli Bar Photo: NTB Scanpix
After the Israeli model Bar Refaeli shared the video for the Hoodies clothing brand, as she is part of it on social media, a series of furious comments was triggered.
People call it racist and claim that it's sweatshirts and that Refaeli contributes to prejudice and Islamophobia, Fox News writes.
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The video starts with the camera that zooms in on the eyes and face of Refaeli covered by a niqab and the words "Is Iran here or where?", Written in Hebrew. Refaeli River looked down at the niqab and began dancing in a Western outfit made up of a belly button and jeans, while the slogan "Freedom is Basic" came to hit the message.
"Is not freedom just about dressing up?", Writes a review on Twitter.
"This must be the most racist advertisement I've seen," writes the user @fancydaisiesx.
This must be the most ignorant and racist announcement I have ever seen and I can not believe that a whole company has approved that. I am disgusted and short of words. pic.twitter.com/oiY1XB27EH
– mariam (@fancydaisiesx) October 30, 2018
"This is right," wrote @Demodestcoverup, addressed to Bar Refaeli himself.
@BarRefaeli it's just stupid. My idea of freedom is wearing the hijab and if I want to wear the niqab, I will. This is what creates Islamaphobia. pic.twitter.com/dBn41rKRDD
– themodestcoverup (@Demodestcoverup) October 30, 2018
The Hoodies campaign has also planned to show other Israeli celebrities such as Transgender Stay Strashko, Melech Zilbershlag, a personality of the Hasidic television channel, and the Israeli model and reality star, Tahounia Ruvel, of the Jerusalem Post.
After all the negative feedback, the video ad was quickly removed from the Instagram Hoodies and Model Private accounts, but it's still on Facebook.
Read also: Weeknd rages against H & M after a "racist" advertisement
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