Panos Panay was promoted to Microsoft’s leadership team, elevating Windows and Surface

Source: Windows Central Panos Panay, newly appointed EVP at Microsoft.

Since the era of former Windows executive Terry Myerson, Windows itself has not had a big table seat at Microsoft. However, that has now changed. Chief Product Officer Panos Panay has taken on a new role as Executive Vice President (via Bloomberg), joining recently appointed Xbox Manager Phil Spencer at the senior management table, reporting directly to CEO and Director of the Board of Directors. administration Satya Nadella.

When Xbox jumped to the senior management table under Phil Spencer, we saw an influx of relevance and investment for Xbox within the larger corporate ethic. Windows and Surface could see a similar boost as a result. The appointment shows enormous confidence in Panay’s vision for Windows 11 and Surface, the latter having grown into another billion dollar Microsoft company under Panay’s leadership.

Under Panay, Windows is undergoing its biggest overhaul in years, with a vast user experience refresh, in an effort to modernize and add consistency to the aging operating system. Microsoft’s business has increasingly shifted to cloud-oriented business models in recent years, with Xbox incorporating designer savings into its games, in addition to a cloud-based streaming platform with Xbox. Game Pass. Azure doesn’t need to be introduced, powering much of the web using Microsoft’s vast server farms, and we have Microsoft 365 powering businesses around the world. Windows itself is also getting a facelift, with Windows Cloud PC giving access to secure computers and applications from any device.

Panay’s vision for Surface has targeted creators and consumers alike over the years, and Windows 11 certainly seems to be following suit. Microsoft is committed to bringing Android apps to Windows itself, and social media marketing has increasingly leaned on the Windows nostalgia of yesteryear, featuring a revitalized Clippy and MS Paint. Hopefully Windows and Surface will see a similar increase in investment to what we’ve seen for Xbox as a result of Panay’s promotion.

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