Parent Company Titleist Responds to USGA / R&A Proposal to Shrink the Distance


Acushnet Company, the parent company of Titleist and Footjoy, responded to Tuesday’s latest Distance Insights announcement from the USGA and R&A.

In its report, the USGA / R&A proposed changes to equipment manufacturers, including revised standards for how drivers and golf balls are tested for distance. It is on this last point that David Maher, CEO of Acushnet Co., focused in the company’s stated response.

Full declaration:

Acushnet’s position is rooted in the belief that innovation in equipment, while conforming to the rules of golf, has been a powerful force in the game and a great contributor to its evolution and enjoyment at all levels of play. Evolving equipment, along with the increased athleticism of today’s competitive player, has helped advance the timeless and ambitious appeal of the game. It was the cornerstone of our game. response to governing bodies request for stakeholder participation ahead of the publication of the Distance Insights report in 2018.

Our initial response focuses on the proposed change in golf ball testing methodology, which would represent a significant change from the current Global Distance Standard (ODS), which is set around a specific set of speed conditions. , launch and spin reflecting the launch characteristics of the game. elite player. Established by the USGA in 1976, the ODS has stood the test of time and has evolved over the years to take advantage of improved testing technologies and to reflect updated player launch conditions.

The proposed consideration of a bandwidth approach, with a launch angle between 7.5 and 15 degrees and rotation ranging from 2200 to 3000 RPM disconnects the elite player process and introduces a wide range of complexities in regarding the design, manufacture and compliance of golf balls. we need to do more research.

Acushnet looks forward to being part of this process and contributing to our perspective, which draws on over 80 years of experience in the design and manufacture of compliant equipment and our daily interaction with thousands of golfers at across the world and wherever the game is played.

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