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NEWELL, W.Va. – It’s interesting that The Fiesta Tableware Company decided to name their 2021 color Twilight, given that people also use this word to describe the onset of darkness and the gradual decline.
On the contrary, the company’s enamel tableware brand is at the peak of its popularity with its vibrant colors and collection.
The Fiesta Tableware Company celebrates this resilience during the month of October, which marks not only 150 years of American craftsmanship within the Homer Laughlin China Company, but 85 years since it spawned its own movement.
Coinciding with its biannual tent sale, The Fiesta Tableware Company has scheduled a day of events for Friday, October 8 at its Newell site, according to Katie Bricker, director of marketing for The Fiesta Tableware Company.
In addition to music, birthday party attendees from 8 a.m. to 7 p.m. can enjoy a variety of food, games, and photo ops throughout the day.
A highlight of the celebration will be ceramics historian Mark Gonzales, who has published books on items made by Homer Laughlin and Taylor Smith & Taylor. He will bring a “Fiesta Roadshow” to the celebration, identifying the authenticity and value of the selected pieces brought by the guests of the event.
Gonzales, who grew up in Newell, W.Va., made 10 research trips to The Fiesta Tableware Company factory and helped sort and identify parts at the recently closed Hall China factory in East Liverpool.
The tent sale, which attracts a thousand customers every day, actually starts a day earlier. Lines wind around the property for hours and it’s serious business, drawing buyers from as far away as Texas and Washington state.
Participants can shop from 8:30 a.m. to 6 p.m. Thursday, October 7 through Saturday, October 9 and from 9 a.m. to 3 p.m. Sunday, October 10 at the Newell location of Fiesta Tableware Company, 672 Fiesta Drive.
Gonzales understands the appeal, pointing out the dynamism and cheerfulness of Fiestaware as well as his willingness to adapt to continue to attract mass appeal. “It gives off a positive energy, and there is also a feeling of nostalgia. It has such longevity. You don’t see this with other tableware lines, and that’s why it has been a leader in the industry.
Bricker said that Fiestaware will be giving visitors plenty of goodies and surprises on their big day.
This includes everything from Fiesta gift certificates and commemorative coins as well as line passes and tickets to a “Prize draw”, which includes a chance at the 150th anniversary vase and a private tour will also be up for grabs.
Currently, the company is running an online auction of limited-availability Fiesta items, such as its 1997 Raspberry Ice Cream Bowl, to benefit the East Liverpool and Oak Glen High School Alumni Associations. Featuring a special raspberry frosting to commemorate the 500 millionth Fiesta coin produced, the bowl is a limited edition and has fetched up to $ 5,000 in previous auctions.
The auction, which can be found on biddingforgood.com, had raised $ 6,914 as of 8 p.m. Thursday, with a total of 228 bids on items ranging from an assortment of nine Chartreuse Fiesta pieces from their vault to a hand printed painted lady figure that has been labeled “invaluable.”
The auction clearly shows the appeal to Fiesta, which the company’s artistic director, Frederick Rhead, introduced 85 years ago in the hope of brightening spirits during the Great Depression. It quickly gained popularity and continues to be produced in 15 signature shades plus a new special color introduced each year – much like Twilight was in 2021.
The public is invited to come and celebrate this “Remarkable step”, but Bricker reminds them to observe all COVID safety guidelines, including social distancing 6 feet from others and the use of masks indoors. “We are very proud of this and could not have done it without our dedicated employees. “
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