Peppa Pig and Paw Patrol, the "worst offenders" for promoting unhealthy food for children



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PIn a new survey, Aw Patrol and Peppa Pig were named as the worst cartoon characters for marketing unhealthy food for children.

According to academics, more than half of the products featured by popular characters contain extremely high levels of fat, salt and / or sugar.

A study of 500 food and beverage products that use cartoons on the pack also found that more than half of people would be banned from advertising in children's television programs because of their unhealthy condition.

The Queen Mary University London study highlights Kinnerton Paw Patrol chocolate bars, which contain 60% sugar and 17% saturated fats, and Peppa Pig Candy candies, which contain 99% sugar, are very bad examples.

Activists have called for the ban on cartoon animations to prevent manufacturers from "deliberately manipulating" children and parents.

Dr. Kawther Hashen, of Queen Mary University of London and Action on Sugar, said, "It is shocking that companies are exploiting the health of their children by using cartoon characters on their products. Foods and drinks high in sugar, especially on chocolates and candies. are already hard to resist for children.

"Do we really need to encourage kids to want more of these products and to harass their parents for them to buy?"

"It's time for regulation to reduce bad industry habits."

Activists also expressed concern about Heinz products, which claim to provide "1 of your 5 a day" while they contain 40% of the maximum daily salt intake recommended by a toddler in a single unit of product .

Scientists have discovered that only 18 foods presented by a comic book character included in the review were in good health.

Graham MacGregor, professor of cardiovascular medicine at Queen Mary University in London and chairman of Action on Sugar, said: "Many of the food items in our survey pose a serious risk to the health and well-being of children. .

"High-sugar products increase the risk of obesity, type 2 diabetes, various cancers and tooth decay, and high-salt products raise blood pressure, leading to cardiovascular disease." later in life."

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