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It is ten o'clock in the evening. You are sleepy and you have proposed to go to bed early. You put on your pajamas, you brush your teeth, lie down and check your phone one last time before turning off the light … A few hours later, it is early morning and you are still watching your phone.
Has this happened to you? Staying "on" on a technological device is a very common experience. And this behavior is not a coincidence.
There is a whole area of research devoted solely to making people unconsciously hooked on devices such as smartphones, tablets and computers.
in the user experience (also called UX).
This design uses neuropsychological tricks to hold the attention of our mind.
Perhaps you have heard of how to receive a "like" or a heart? The social network gives you a sense of pleasure and confidence, and you know that this injection of dopamine makes you fall into these sites.
But there are many more subtle and less obvious resources that operate in all these applications and have a significant impact in our relationship with technology
Here we tell you four of the addictive design tips that prevent you from leaving drop your device.
1. "Infinite Scrolling"
Spending hours reading comments or watching published photos on social networks would not be possible without the invention of infinite scrolling
basically about the possibility of continuing to see new ones Unlimited custom information as you continue to swipe your finger or mouse for your news feed.
In this way, your brain never pauses and only your will can make you stop watching the application.
Movies show credits after about two hours, but you can scan, tweet, or play until you die, "journalist Eleanor Cummins notes in an article in the popular science magazine
. Infinite scroll creator called Aza Raskin and explains to Popular Science that his intention was to make the user experience easier … However, today, he laments his invention
"In reality , what I did, is that humans literally spend hundreds of millions of hours, "critical
2. Shoot down or tap to update [19459005Anothertoolrelatedtoupdatingaddictiveinformationisonethatrequirestheusertoscrolldownorclicktorefreshthepage
A UX design tip. [19659002] When you open Twitter, it shows you the information you want I looked at the last time you entered. You must manually pull or swipe on your phone or tap "see new tweets" on your computer to access the latest information.
This action is similar to a slot machine. in a casino and is investigated that generates dopamine release since our brain anticipates that action will bring us a reward.
As with infinite scrolling, the creator of this resource regrets it today.
Loren Brichter, a former Twitter engineer, told the British Guardian newspaper in 2017: "Pull-to-refresh is addictive, Twitter is addictive, it's not good stuff."
3. Indirect Access
Interestingly, something that might look like a design mistake, because it prevents our access to our own profile, is another tool used entirely by social networks.
Imagine that you want to enter Facebook, Instagram, LinkedIn or Twitter just to post something. When you open the site or the application, you will inevitably find comments and messages from other people. And most likely, you will be tempted to read or even look at some of them.
The fact that none of these networks directly addresses your profile forces you to interact, even from the corner of the eye, with the content generated by others.
4. Notifications
And without you when you enter, the page warns you that someone you know has just posted something or you have X amount of new unread messages, your plot will be even bigger.
Notifications are another very effective design resource
They are based on studies that show that most people do not like to have things on hold.
So, if your cellphone is full of applications with small red circles indicating the number of notifications you have not read, it is likely that at some point you want see what it is about.
And once inside, it is also very possible that your activity generates immediate responses from other people, which in turn trigger new notifications. you stood, without noticing it, watching your cell phone until dawn!
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