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Many tech companies have invested a very large sum of money for their advertising to appear at the 2018 Russian Football World Cup an international sports competition that attracted the most. attention of all, in the traditional television screens as in the transmissions by Internet and the social networks.
Nevertheless, Apple was one of the main winners to be able to have one of his gadgets in view of the global audience thanks to some of the main figures of different selections in the world.
Before and after the games was seen, for example, the players Neymar, Guillermo Ochoa, Javier Hernandez, Julian Draxler, Jesse Lingard, Kyle Walker and Danny Welbeck using wireless headphones Apple AirPods .
To the company founded by Steve Jobs this advertisement that cost nothing (or cost much less than other brands that are official sponsors of Russia 2018) since the FIFA prohibits the use of non-sponsored trademark products when the logos of the same visible in the products, which means that the AirPods, having no Apple logo, are " saved from this regulation.
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