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A recent study by Pocketgamers and Appannie, which collects the expenditures of the year 2010 to 2018 revealed an important – and especially surprising – information, because in this period of time, users They spent 4 billion dollars in microtransactions of the mobile phone game, Clash of Clans.
It's really surprising because someone who does not take up the subject would bet his tokens that Candy Crush Saga would occupy first place in the collection. On the other hand, Candy Crush ranks first in downloads, so we appreciate that its users prefer to opt for the "free to play" path and are very reluctant to acquire micro-transactions.
The economic model of microtransacciones suggests that "instead of a strong payment to buy and be able to use the game, the user can contribute to the By buying small bonuses or digital items at low prices. It is mainly used in the mobile video game market and recently in game consoles and PCs, although this trend has been disavowed by the community.
Clash of Clans is a building game, resource management and strategic combat belonging to the company Supercell, which belongs to the Asian giant Tencent. Currently, two of his Clash Royale and Clash of Clans games have the top 1 and top 8 highest mobile application revenues.
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