[ad_1]
It is expected that American consumers who missed offers during "Black Friday" come en masse on online sites for the sale of "Cyber Monday" , which will test the limits for some retailers who have invested heavily in e-commerce activities.
Retailers across the country are struggling to attract buyers to their websites and are offering new services, such as no-limit minimum order deliveries and a variety of offers.
Amazon.com Inc and Target Corp They offer free shipping without a minimum of purchases for the first time this season.
It is expected that the Cyber Monday attracting 75 million buyers, according to the research firm Planalytics, and make it the largest online shopping day in history, with sales of $ 7.8 trillion, a growth of 17.6% over last year, according to Adobe Analytics, which tracks transactions at most major online retailers in the United States.
during Black FridayThe J.Crew and Lululemon Athletica Inc. apparel retailers' websites and the Lowe's Cos Inc. home product line have experienced technical problems due to the high volume of traffic and orders.
The website crawler DownDetector.com has also reported difficulties with the website Walmart Inc. According to Adobe Analytics, toys would benefit from the biggest discounts at Cyber Monday.
On the last black Friday, online sales grew by more than 23 percent to more than $ 6,000 million, while Thanksgiving sales increased by $ 3,700 million, according to Adobe Analytics.
The National Retail Federation estimates that end-of-year retail sales in the United States, including the Internet, will increase 4.3% to 4.8% from one year to the next. in November and December, reaching 717,450 million USD to 720,890 million.
This compares with an average annual increase of 3.9% over the last five years.
Source link
