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July 06, 2018 – 11:55 pm
From:
El País editorial
Consumers are no longer looking for a cell phone with a good camera. Now they are looking for a great camera with a mobile phone.
This slogan has since Friday a new proof in Colombia, where the "war" for the smartphone business is fiercely engaged in the field of photography.
And in the national market has officially landed the smartphone that this year has revolutionized mobile photography, which promises to stir up competition for the high-end.
Here is the Huawei P20 Pro, "flagship" of this Chinese multinational, which entered the country with a price of $ 3,299,900 including VAT, to compete in a segment where the Samsung S9 Plus and the iPhone X Apple's are fighting intensely.
But why is the arrival of this new player at the center of market watchers today? Basically because never Colombian consumers have had at their disposal a team with the peculiarity of this: three integrated cameras with a level of resolution never seen before, and improved with a system of Artificial Intelligence that makes that The phone "learns" from
These innovations have allowed the "Pro" to be certified this year as the world's best camera on a smartphone by DxOMark, the world's authority in testing and testing qualification of cameras and video.
However, industry analysts believe that it will not be easy to conquer the Colombian market for three reasons. First, it happens almost four months after its two main competitors. Secondly, it competes in a segment in which the replacement of the equipment is slower. And third, that the differentiator of the triple camera will be an industry standard from 2019.
Indeed, in the rumored market are heard that Samsung is already working on the launch of its S10 model, which would be equipped with three However, faithful to the strategy that she has maintained since her arrival in Latin America, Huawei is betting that the major innovations of her iconic team, which reinforce an attractive cost-benefit relationship, will be the main argument of sale. For, although being high for an average consumer, the price of "Pro" is high. is lower than that of S9 and iPhoneX
Read also: Honor, the new brand of "smartphones & # 39; who comes to Colombia conquer millennia
The picture is the big differentiator of the Huawei P20 Pro: its triple camera system is composed of a 40MP RGB sensor, a monochrome sensor of 20MP and a telephoto 8MP.
The coordinated work of these three main cameras captures images with more detail and sharper colors for a professional look. The smartphone is also distinguished by its 24-megapixel front camera, with 3D portrait lighting to make selfies with facial details and more natural skin tones.
The other major innovative component of the Huawei P20 Pro is not visible to the user. It's its Artificial Intelligence system, which automatically optimizes camera settings without user intervention. This system can automatically detect more than 500 scenarios.
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