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Image: Instagram There is no doubt that Instagram has become the social application Many people's favorite, mostly younger users, its visual format and membership-fun features (taken from Snapchat) make it an ideal setting to share almost any kind of content.
There are a few month we were talking about the application of images and videos were testing a new tool for Instagram Stories, to allow surveys in the form of customizable interactive stickers and, since then, announced more of changes.
Well, Instagram always bet on new features and tools for officially introduced its interactive stickers for open questions for all users of the application can interact with his followers.
Recently Instagram reported reaching the 1 billion mark of monthly active users; According to data from Verto Analytics, there would be a potential growth of 206 minutes per month, on average, that the platform presented a few months ago.
According to a note from blog of the application belonging to Facebook, the function will "initiate conversations with your friends so that they start to get better. know". Of course, they also demand to be exploited by brands and enflenceurs.
How? You just need to access the Stories camera and create content; either in photo, video or just text, and to add an interactive question sticker, just choose it in the icon at the top right and write a question or ask for comments.
This basic form it can allow any mark or influence to interact with its followers but it can also be used for functional dynamics like to obtain recommendations concerning a place, a business and, why not, a product or service.
According to The Next Web when it is combined with geofilters, it works much the same way as Facebook recommendation requests. They can also be combined to make quick reviews or polls with one word answers. Or questions that invite subscribers to respond by marking a brand or sub-account.
In the end, this can be a way for brands to make readers feel that they are really listening and take their opinion into consideration to improve in its offers.
This is a way in which Instagram seeks to increase its attractiveness for both users and brands, we know that it is common for people to participate and create this type of content. In this way, it follows the steps that Twitter and Facebook have started, which also makes it possible to generate surveys.
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