"We wanted to put more drama in the E3," says Sony about its PS4 conference

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By: Luis Padilla | 07-24-18

Remember the Sony conference at E3 2018? This was not what many were waiting for, for different reasons. Some complained of the lack of new announcements and exact release dates for PS4 . Others questioned the strange beginning, with the audience in one church, then had to move to another room, delaying the whole process.

A few weeks after this event, Sony finally revealed some details about why the conference was developed. way, and did not opt ​​for something more conventional, also doing something self-critical. "In the last three years, we have tried to put more theater and theater in our presentations, to be more than just a presentation." We tried to evoke the The spirit of the games "said Simon Rutter, Sony's executive in Europe, in an interview for The Guardian.

That's why they put together a different show for the then-new trailer of The Last of Us Part II. They also thought that the vast majority were going to see the conference live and on social networks, so they took the risk of moving places from one room to the other, although this generated some discomfort among the participants at E3 2018.

Subsequently acknowledged that new ads for PS4 were missing this year. "The desire to advertise new products comes up against the reality of the time actually takes to produce and produce a game," he said. But he also believes that's because he made announcements very early in the production of titles.

"For us, the E3 is to show what a video game can really become.Our studios continue to create great solo narratives, which can often confront difficult problems, and show what can to be done with the video game story better than the multiplayer titles, "he said, and so it is necessary to give time and resources to studies, he says.

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