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In the middle of a hangover Black Friday and when it seemed that the fury of the purchases could not go further, the virtual brother of the consumption arrives: Cyber Monday (Cyber Monday)
This Monday, November 26 is celebrated around the world the one that began between the stores in the United States, in 2005, the digital version of "Black Friday". But a lot has changed since then.
The idea was born in the marketing team of Shop.org, a division of the US National Retail Federation, the largest association of its kind in the world. Its goal: to strengthen the "cyber-purchase", which had just taken off.
At that time, most US citizens did not have the Internet at home, let alone the cell phone. Today, we hardly remember what life was without a 24 – hour connection.
Cyber Monday It was also a way to give a second chance to products that were not sold in the physical store. But the volume of sales has increased and in some countries up to the level of Black Friday in online sales.
In fact, this year should be the largest in its history, according to figures released by Adobe Analytics in the United States, which estimates this year's business turnover at $ 7.8 billion, an 18% increase than previously. That would represent more than $ 6.2 billion of online sales during Black Friday.
During the day of Cyber Monday, it is usual to sell fashion products and also electronics, another key sector of the market. Black Friday, as well as toys to give during Christmas.
— Electronics and toys —
Online department stores are prepared all year for the date.
One of them is Amazon, which has sold more than 64 million items worldwide in the past year. Cyber Monday, which equates to 740 items per second, according to Business Wire data.
"Its customers around the world have bought about 36 toys per second just from mobile devices," the report said.
Last year, Amazon was crowned "King of Cyber Monday"By registering more transactions than its competitors.
Second place was obtained by the US supermarket chain Walmart, one of the largest in the world, but it barely sold a quarter of what Amazon had sold on that date, according to Inc Magazine.
In any case, Black Friday he's always bigger than Cyber Monday in terms of sales and popularity, although the differences between the two are now minimal, as the "Black Friday" expands more and more to cyberspace.
Cyber Monday can be a good opportunity for the "latecomers" of the Black Friday. But it is equally important not to wait too long for the "best discounts", but also to take note of fake offers that are not as unique as they are.
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