Pets are new customers in the CBD market because homeowners use it as anxiety



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Joanne Schaus gives her dog Skid CBD in the hope that it will help her anxiety.

Source: Joanne Schaus

Some of the biggest consumers of the CBD industry are not even human.

Dogs and cats are increasingly absorbing the non-intoxicant cannabis compound as their owners seek to relieve their four-legged friends of everything from anxiety to pain and convulsions. Although there is little data proving that CAD works for one of these ailments, some people swear before it and more and more veterinarians are prescribing it.

"I do not think people should consider this situation a cure-all and start administering CBD to their pets for every disease," said Dr. Francisco DiPolo, a veterinarian at the Worth Street Veterinary Center in New York City. Prescribed for some of them. his patients. "I think it's powerful and we have to learn more about it."

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Lucrative market

CBD is one of the most popular consumer products on the market. It is added to everything from tea to body lotion and meatballs. Pet products are another potentially lucrative market because people like to splurge on their pets. Last year, Americans spent $ 33 billion on pet food and treats, according to Nielsen.

Sales of pet products at the CBD quadrupled last year, from $ 8 million in 2017 to $ 32 million, according to the Brightfield Group. The research company specializing in cannabis estimates that the market could reach $ 1.16 billion in the United States by 2022.

Joanne Schaus found CBD oil online. She said her 11-year-old Australian shepherd, Skid, "hurts" when it's stormy, which is happening at home in Oconomowoc, Wisconsin. Lightning, thunder and sometimes even just rain make him walk and gasp.

She tried just about everything, including buying a t-shirt from Skid. Nothing worked. She read that the CBD could help, so she tried. After a few weeks, he stopped panicking.

"He just did not notice the storm," said Schaus. "I can not say it repairs him completely because if we have a huge thunderclap, he gets a little nervous."

"No science"

Despite the hype, there is virtually no evidence that CAD helps pets. Small studies have shown that DBC reduces epileptic seizures in epileptic dogs and makes them more comfortable.

"There are a lot of anecdotal stories about this, but no science," said Dr. Stephanie McGrath, who is studying CBD to treat dogs with epilepsy at Colorado State University.

The Food and Drug Administration has not approved any cannabis-based products for human or animal consumption, and recommends not giving it pets. The American Veterinary Medical Association has no position directly related to pet marijuana products, said spokesman Michael San Filippo in an email.

That did not stop the CBD from becoming a huge trend – and a big company.

Charlie, a 5 year old Spanish Cocker, became paralyzed last year. Her owner, Shelby Doyle, has recently started giving her CBD. Until now, she sees no difference.

Source: Shelby Doyle

Sniff the occasion

Charlotte & # 39; s Web, pioneer of the CBD oil industry, introduced her first unmanageable dog oil in 2016. On Wednesday, she launched a full line of new products for dogs, including a CBD oil flavored with chicken, semi-mo chewing products a balm for dogs to lick, among other products.

The company has taken cognizance of growth estimates for pet products at CBD and has decided that the market would become a "big chunk of its business" in the CBD industry, said Antoine Awwad, marketing director. He also found that many people who first bought CBD for their pets bought more for themselves, he said. Schaus said that she and her Australian shepherd were using it now.

"Today's pet owners tend to think of their pets as children or family members and, as a result, to better protect themselves for their health," said Kelsey Morrison, web director Charlotte's product development, which previously worked at Nestle's Purina brand of care.

Petco stated that although it offered hemp seed oil supplements for dogs, it did not contain products containing higher concentrations of CBD. The company said it "closely followed trends and the evolving regulatory landscape to ensure" that she "is well positioned to lead the industry and evolve" her " assortment of products to meet the demands of modern pet parents in a safe and efficient manner ".

PetSmart declined to comment.

Quality varies

DiPolo suggests people talk to their vets before giving CBD to their animals. The products are not regulated, which means that the concentrations, the extraction methods and the general quality of the products vary considerably. He does not recommend it to all his clients.

"It is not as effective as one might think and there are other alternatives that could work," he said.

Shelby Doyle started giving his cockpit spaniel Charlie CBD 5 years earlier this month. Charlie became paralyzed in July after a disc slipped him fractured his spine and now uses a wheelchair. She shared her story in a Facebook group where a person suggested she try the DBC.

Doyle did some research and asked his vet, who did not recommend it but said it would not hurt. She decided to give CBD oil to Charlie to relieve his arthritis and anxiety.

"Up to now, I do not see anything really too different," said Doyle, a 23-year-old graduate student from Louisville, Kentucky. "But nothing serious has happened."

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