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MANILA – A ready – to – eat Japanese rice field officially launched on Tuesday its "Rice – to – Go" product, intended primarily for use in emergencies or natural disasters in the Philippines.
Kiyosada Egawa, president of Biotech Japan Corp., said at the product unveiling that he "would like to share our Japanese technology that allows rice to maintain its acceptable quality for an extended period of time".
He noted that every year, the Philippines is hit by typhoons "and every time the media shows us hundreds of hungry people because food and fuel are either unavailable or scarce."
To be sold next year in 200 gram packs at a retail price of 35 pesos each (around US $ 0.70), with a shelf life of one year, Egawa said the Rice -to-Go, made from products grown and processed locally rice, is "the perfect answer to such emergencies",
It is also ideal for those who do not have time to cook at home, for those who can not or do not forget to bring their prepared meals to work or school, those who hike or camping and those who are just traveling. added.
Egawa said his company was aimed particularly at government and non-government entities engaged in disaster relief.
Its local subsidiary, Biotech JP Corp., was established in Batangas province, south of Manila in April 2015, and is already selling three other cooked and packaged rice products.
Unlike the company's Insta rice, a regular pre-cooked rice that needs to be put in the microwave, take-out rice does not have to be reheated.
Braddy Agarma, an official from the Department of Social Welfare and Development, acknowledged the need for ready-to-eat food.
"Currently, we are looking for technologies available on the market, and biotechnology is very good, you do not need to cook any more, and the rice flavor is good." Rice is neither hard nor dry. , did he declare.
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