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Dubai-based air services provider dnata announced that it has acquired a majority stake in bd4travel (Big Data for Travel), a technology company that provides artificial intelligence (AI) solutions to travel agencies online.
Based in Germany and the UK, bd4travel's sophisticated algorithms allow online travel agencies to interact with anonymous customers and personalize their shopping experience in real time, a statement said.
The acquisition is effective immediately and without interruption services offered by BD4travel. The company will continue under the brand bd4travel.
The parties agreed not to disclose the details of the acquisition, the statement said.
Operating more than 40 sites, bd4travel currently serves leading travel organizations in 17 markets and dnata said the announcement underscored its commitment to applying advanced technologies to improve efficiency and customer experience.
"At dnata, we are always looking for innovative solutions to maximize efficiency and service excellence," said Iain Andrew, Senior Vice President, Travel Services Division, dnata.
"Bd4travel offers solutions for both. Our investment in bd4travel will help us further optimize our processes and, by moving world-class technology to a global level, deliver more value to the travel industry. "
Andy Owen Jones, founder of bd4travel, added, "This dnata majority acquisition is a major milestone for bd4travel, which will allow us to develop our AI-based solutions and bring this technology to more customers. particularly in the world of air transport. We are excited about the prospects for collaboration with dnata, their international reach and their willingness to invest in the best technologies in the travel industry. This is the beginning of a powerful collaboration.
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