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It was very expensive: besides the $ 110 million fee, Ronaldo signed a $ 35 million a year deal over a four-year period. Italian regulations require Juventus to pay the same amount again in taxes.
The deal, in total, will cost the club $ 390 million, for a player who will turn 37 when he leaves and with (theoretically) little or no resale value. Juventus have already eliminated Gianluigi Buffon and Stephan Lichtsteiner from his payroll this summer; at least one major sale will be required if the club is not to violate the spending rules set by UEFA, the governing body of European football.
Of course, signing Ronaldo is also a great opportunity. If he is the greatest player of his time, it is a matter of taste; that it is the most marketable is not in question. Ronaldo's social media footprint surpasses most clubs. It has 134 million followers on Instagram, and 74.5 million on Twitter.
The game of Juventus is that many of these fans will follow him in his new club. In 2017, a report from the marketing company Mailman revealed that 76% of football fans in China support a player, rather than a team; Studies of younger generations of fans suggest that the same pattern can be applied more and more around the planet.
His arrival – whatever his performance on the field – instantly propels Juventus to the forefront of clubs. if not the performance, Barcelona and Real and Manchester United. Agnelli hopes that sponsors and broadcasters will flock to Turin and Italy to follow Ronaldo.
This is also a showdown for Serie A, which helps to restore the image of a league that has fallen behind. its rivals in recent years; it's a reminder of the glamor that was once the hallmark of Italian football.
For Juventus, it's all part of his call. It would be naïve to assume that an agreement of this magnitude, for a player's status, is purely athletic; Indeed, given the aging team of Juventus, one can argue that the signature of a 33-year-old player, regardless of his level, is a risk.
But what matters most to Agnelli is that Ronaldo can deliver success in Europe. At the end of his stay in Madrid, he had almost guaranteed: he had made the Champions League his competition, the scene on which he, and he alone, shone the most. This is what Juventus hopes to have bought. And that's what Madrid, now that it became clear that the threat was not empty, lost.
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