[ad_1]
Domino's, the normcore pizza chain that is actually the best start in food distribution in America, has recently launched a massive data mining project posing as a game that allows users to earn free food. .
The highlight of the promotion is that customers who sign up for the "Piece of the Pie" rewards program can earn points by taking a picture of a pizza – literally a pizza, a restaurant, a kitchen at home or elsewhere – and downloading it. to the Domino application. Although the exact number of points awarded per photo is not clearly defined, the official Points for Pies home page indicates that customers "could get 10 points to scan a pizza once a week." The 60 Points Collect Reward is a medium sized free pizza. Domino's launched this initiative earlier this month in the Super Bowl blitz – the busiest time of the year – and promised to sell "at least 100 million points" before finalizing the deal in late April.
In appearance, this might look like another Domino interactive waterfall designed to spark goodwill among the pizza-thirsty American masses. But the chain is certainly motivated by other factors, which go beyond the simple distribution of pizzas in the country. Over the past decade, the company has successfully leveraged online order data and various versions of its application, as well as third-party sources, to map local demographics and distinguish the pizza contest. By harnessing the power of this data, Domino's is able to offer the most reliable food delivery service across America, while maintaining ridiculously low prices.
For the launch of Points for Pies, Domino Technical Managers created a new program using AI to detect pizza of all shapes and sizes in photos uploaded to the app. "This is the first time Domino has used artificial intelligence technology of this type," said Dennis Maloney, the company's director of digital technologies, in an announcement about the promotion. "She will launch the pizza identification process and is already smart enough to identify all the pizzas, even if it's about a homemade English muffin pizza, from a pizza." hot dog crust pizza or a high-end artisan pizza. He can even identify if it is a crying pizza toy. "
Now, with all the photos and other metadata extracted from the Points for Pies program, Domino will have a new cache of information about how often users buy, make and eat pizzas, as well as literal snapshots of the competition. This information could affect not only the way the chain runs the delivery, staffing and expansion of its stores, but also how it makes pizza, another process orchestrated by chance with the company. help from Amnesty International. And like Popular mechanics Note: By offering a real incentive to play the game (free food), Points for Pies will also entice customers to care not only about pizza, but also Domino pizza, at the very least.
At this point in the game, it's too early to say if Points for Pies is a hit for customers, but one thing is for sure: this massive data entry will certainly increase Domino's position in the inevitable pizza wars at the 39; future.
• Domino points for pies [Official]
• Domino's Pizza-Spotting app is a window to a justified future of paranoia [Popular Mechanics]
• Domino's is the best start-up company in America [E]
[ad_2]
Source link