Poll: 54% of Netflix users are likely to cancel if they can’t share their passwords

Recently, Netflix users have noticed a new tactic the streamer is using to crack down on password sharing. Subscribers saw an onscreen prompt to send a verification code to make sure it was their account that they were using.

While this may be a necessary step for Netflix, which could lose up to $ 620 million in revenue per month, it is also a sure-fire way to lose a few subscribers as victims along the road to greater control. strict passwords. A recent survey by Express VPN shows that 78% of cord cutters share passwords for video streaming services, and 54% of Netflix users are likely to cancel their subscription if the streamer has a sharing policy. without password. (Just to clarify, the policy is already in place, but Netflix hasn’t done much to try and enforce it so far.)

Password sharing is not a Netflix exclusive problem, but the streamer may suffer the most loss in terms of quantity as they have the highest subscriber base of any streaming service. Netflix subscribers are the most likely to share passwords (86%), followed by Hulu (57%) and Amazon Prime Video (52%).

The problem doesn’t end there, nearly one in four Americans who use Netflix admit that they always secretly log into their ex’s account.

That said, it’s understandable that Netflix is ​​starting to look for ways to crack down on password sharing. According to Netflix, “This test is designed to ensure that users of Netflix accounts are authorized to do so.”