Popeye is the winner of the Twitter war of fried chicken

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Popeye is the winner of the Twitter war of fried chicken with Chick-fil-A, judging by the data of each of the companies in the days following their famous beef on social networks, on the identity of the original "manufacturer" of sandwiches at fried chicken. & nbsp;

For Popeye's – who has a larger store footprint, but a smaller audience on social media – the clap-back on Twitter was a brilliant shot executed that took a competitor's publicity and it's turned into an insult, engaging not only a more dedicated Twitter account for its brand, than for Chick-fil-A, but a pedestrian traffic driver who has sent people crashing through doors and doors. service lines at the wheel to the point that he's exhausted of his signature sandwiches. & nbsp;

The first graph, based on the Thinknum data that follows the Facebook account was counted – that is, the number of people posting posts in geolocalised social media from its locations – reflects a peak massive visits to the restaurant, while the number of Chick-fil-A visits has grown at a much slower pace.

The number of Popeye's followers on Twitter has also exploded – the company has added about 60% to all of its subscribers, while Chick-fil-A has added less than 4% over the same period. To scale it – Popeye added more Twitter followers last week than during the first half of 2019, the entire 2018 and 2017 calendar – combined. The only element of dignity that Chick-fil-A can recover is that it continues to target tens of thousands of Twitter subscribers and still has a Twitter account six times larger than its competitor. & Nbsp; It is the same. said to Facebook tastes – to this day, the social reach of Chick-fil-A far exceeds that of Popeye. But the 2019 Twitter war on the fried chicken sandwich only served to reduce that advantage.

Beef has begun About a week ago, with a seemingly harmless promotional tweet from Chick-fil-a, with a picture indicating more or less "Buns & + nbsp; + Pickles & + nbsp; + Chicken = All heart emoji for the # 39; original ".

Popeye did not have any, answering "Everything is fine?"

From there, the beef crossed social media, stretching from coast to coast for a very viral news sensation in a hideous August week. Other channels have tried to carillon and cash in the viral sensation. By the time the weekend has arrived, at least one entrepreneur rapper took it upon himself to stock up on additional Popeye merchandise and start scoring sandwiches several hundred times, though it's not clear he actually had customers. & nbsp;

But in almost every measurable measure, Popeye roasted his competition this round. His response to the initial tweet of Chick-fil-A has logged over 300,000 "I like" on Twitter – as of the date of publication, & nbsp; Chick-fil-A has only collected less than 25,000 "I like". All that Popeye needs is a few dozen more successful Twitter battles, and he will finally win the social media war. & Nbsp;

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Popeye's is the winner of the Twitter war of fried chicken with Chick-fil-A, judging by the data of each of the companies in the days that followed their publication on social media, now notorious, about the # 39; identity of the manufacturer "original" of fried chicken sandwiches.

For Popeye's – who has a larger store footprint, but a smaller audience on social media – the clap-back on Twitter was a brilliant shot executed that took a competitor's publicity and it's turned into an insult, engaging not only a more dedicated Twitter account for its brand, than for Chick-fil-A, but a pedestrian traffic driver who has sent people crashing through doors and doors. service lines at the wheel to the point that he's exhausted of his signature sandwiches.

The first graph, based on the Thinknum data that follows the Facebook account was counted – that is, the number of people posting posts in geolocalised social media from its locations – reflects a peak massive visits to the restaurant, while the number of Chick-fil-A visits has grown at a much slower pace.

The number of Popeye's followers on Twitter has also exploded – the company has added about 60% to all of its subscribers, while Chick-fil-A has added less than 4% over the same period. To scale it – Popeye added more Twitter followers last week than during the first half of 2019, the entire 2018 and 2017 calendar – combined. The only element of dignity that Chick-fil-A could have saved was that it continued to target tens of thousands of followers on Twitter and that it still had a Twitter account six times larger than its competitor. The same can be said for Facebook tastes – to this day, the social reach of Chick-fil-A far exceeds that of Popeye. But the 2019 Twitter war on the fried chicken sandwich only served to reduce that advantage.

The beef started about a week ago with a seemingly harmless promotional tweet from Chick-fil-a, with an image more or less stating "Buns + Pickles + Chicken = All the [heart emoji] for the original. "

Popeye did not have any, answering "Everything is fine?"

From there, the beef crossed social media, stretching from coast to coast for a very viral news sensation in a hideous August week. Other channels have tried to play and take advantage of the viral sensation. By the time the weekend has arrived, at least one entrepreneurial rapper has decided to stock up on Popeye merchandise and start scoring sandwiches – several hundred times – though it's not clear that he actually has customers.

But in almost every measurable measure, Popeye roasted his competition this round. His response to the initial tweet of Chick-fil-A recorded more than 300,000 "I like" on Twitter – at the date of publication, Chick-fil-A has only collected less than 25,000 " J & # 39; love. " All that Popeye needs is a few dozen successful Twitter battles that will finally win the social media weight war.