Box Office – Less than 1.3 million viewers in cinemas during the first half of 2018 – Cinemax

The number of tickets sold in Portuguese cinemas fell by 17% compared to the same period last year.

The number of tickets sold in movie theaters in the first half of 2018 decreased by 17% compared to the same period last year. Gross receipts at the box office decreased by 13.9%.

At June 30, the most-watched film in national cinemas was "As Cinquenta Sombras Livre", with 430,394 admissions sold, followed by

As for Portuguese productions, he directed "Bad Investigate" with 45,422 spectators

Film distribution and exhibition are still very concentrated in NOS Audiovisuais, with 63,

With a few minor increases in small businesses, movie theaters have suffered significant revenue losses over the years. first six months of 2018. At least 13, 4% in the case of NOS cinemas, 7.2% in intensive care units and 18.5% in Cineplace. The most disturbing is the number of Medeia Filmes (-33.4%) and Algarcine (-30.3%).

This scenario occurs after 2017, the best year since the significant hearing loss occurred in 2011 and back to raise the idea of ​​crisis in the sector.