Alzheimer Portugal launches campaign to better understand dementia



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The Alzheimer Association Portugal launched a campaign on Monday to improve the understanding of dementia, inviting all Portuguese to "actively engage" to improve the daily lives of people suffering from this disease

Launched on the occasion of International Friendship Day, the "Friends of Dementia" campaign is part of the global "Friends of Dementia" movement, implemented in 17 countries, it aims to demonstrate that "she is it is possible to live better with dementia and that the person is much more than dementia," says the association in a statement.

"Fighting Ignorance and the stigma associated with dementia is essential. "According to José Carreira, the initiative aims to" help the Portuguese to understand it is the fact that dementia affects people and helps to change the behaviors that make the society more user-friendly for people with dementia. "

Anyone can be a" friend in dementia "by simply accessing the campaign (www.amigosnademencia.org), sign up, watch a video and then engage in an action by completing the form of commitment, explains the association in the statement.

To mark the launch of this initiative, Alzheimer Portugal will hold today a set of actions on several beaches and Portuguese cities, 21 sites in total, in all districts, where employees and volunteers of the association will have the mission to invite people to become "friends" in dementia. "

This campaign is sponsored by the President of the Republic and the support of a wide range of reference partners

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The World Health Organization's "World Plan of Action for the Public Health Response to Dementia 2017-2025" contains seven recommendations on how to respond to the most recent international calls for friendly initiatives for people with dementia.

Regarding the European framework, the results of the European Dementia Monitor 2017 of Alzheimer Europe, in which Portugal presents a zero score in terms of inclusion and initiatives , are underlined. "The World Health Organization estimates that there are 47.5 million people with dementia in the world."

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