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The Alzheimer Association Portugal will launch on July 30, International Friendship Day, a pioneering campaign in Portugal that spreads a positive and inclusive message about dementia and aims to improve the understanding of dementia and invites all citizens are actively engaged in improving the daily lives of people with dementia.
According to José Carreira, president of Alzheimer's Portugal, "it is important to combat the ignorance and stigma associated with dementia, as well as to increase the level of"
With this initiative, he adds, "we want to help citizens understand how dementia affects people and help change the behaviors that make society more user-friendly for people with dementia. "
To launch this campaign, which aims to change the way our country thinks, acts and talks about dementia, Alzheimer Portugal will be present and from 10 am on July 30 in various beaches and cities in Portugal, 20 sites in total, in all districts of mainland Portugal and the archipelago of Madeira, where volunteers of the association will present the initiative and will invite people to
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