[ad_1]
The exhibition hall that Diana Monteiro has just opened in Amarante is the culmination of a dizzying process of change and daring to triumph over the difference. But it is also the starting point of a new life dedicated to the production of clothes, not clothes. For starters, these are pieces whose canvases reproduce the canvases of Amadeo Souza-Cardoso.
A diploma in automotive rehabilitation provides him with two jobs a year, but no follow-up because "they are not a guarantee for the future and the income was not enough," says Diana Monteiro, 28 .
The idea of creating a different company was raised. At first, the option fell on retail clothing, "but soon we saw that the market was saturated". Therefore, idealized that the solution would be to do something of own production. We had to go back to school. This time, they were training in sewing and tailoring at Amarante, where he was born.
He started by creating spare parts that he put on sale on Facebook, as well as resale products. The surprise came when he found that people adhere more to their unique parties than the rest of the offer.
The next step was the creation and registration of a brand and a company in a personal name, inspired by origins and associations.
To start the project, almost simultaneous support through the Tâmega Business Institute through the program Accelerate Your Business was essential, and via Empreende Already, a training that followed for six months. He even went to the second phase of the project and received a scholarship of 10,000 euros.
With financial incentive, the easy way to create an online store was opened, which happened in January of this year. After seven months, it was time to open a physical space, an exhibition hall in Amarante, "for a more personalized service, where people can try the clothes."
In courses attended at the Institute of Tâmega Affairs, Monteiro held that it would be important to distance oneself from the competition and that is where the idea came from Include elements of Portuguese culture in clothing. "The first person who came to mind was Amadeo de Souza-Cardoso." The intention was to pay tribute to him in clothing, in an entire collection, in this spring-summer case, for women and youth, which includes dresses, pants, skirts, shorts, t-shirts and sweaters . To complete the offer, her friend Cláudia Lucas, 27, joined the project, with stainless steel jewelry, "to ensure the durability of the accessories", and thus create an "even more differentiated look to the pieces". Cláudia Lucas, also from Amarante, has a degree in Communication Sciences.
Diana Monteiro explains that, to obtain the images, she contacted the Amarante Municipal Council, which "helped in her possibilities". However, for the progress of the collection it was "fundamental the support of a friend designer Maria Moita, who also has a project related to Amadeo, and who gave the desired images with the quality necessary for the production "
The images that the ladies can now" dress "are the Girl of the Carnations, of 1913, and another untitled specimen, of 1917, although it is drawn from the best-known works
(19659002) The difficulties of production were overcome when Diana Monteiro identified an industry in the North that agreed to produce quantities of fabric adapted to the size of the project and, above all, with the right technique to "print" the images of the paintings in the used fabrics, in the perfect respect of the forms and colors with which Amadeo has marked his cubist art of abstractionist style
hido the painting of Amadeu de Souza-Cardoso, is produced the fabric, designed the design of the garment and its confection. The circuit ends in the online or physical store and, of course, in the hands of a consumer.
The next stage of the project provides for the production of the autumn-winter collection, still under the influence of Amadeo, although the idea (19659016)
