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A GROM made his debut in Portugal, inaugurating his first space in downtown Lisbon. The new store, located on Garrett Street, opened on Tuesday, July 3rd. Promising the most authentic flavors of nature and "ice as before", Espalha-Factos knew the new concept of gelataria and discussed with Guido Martinetti founder of the Italian brand [19659004] Guido Martinetti one of the founders of GROM, remembers the day of August 17, 2002 who read the local newspaper while enjoying a sandwich. He was then surprised by an article by Carlo Petrini the founder of Slow Food, an organization that promotes the appreciation of food and production methods that value the product, the producer and the producer. ;environment. He was discussing the idea that the old frost seemed to have become a thing of the past, a reality that touched the heart of Guido Martinetti.
The founder was determined to change that, and in one eye, had already opened the first gelateria by Guido Martinetti and Federico Grom in Turin. Since then, the goal of resuscitating a pure and high quality gelato without any artificial additives has been maintained.
Guido Martinetti tells us about the importance of returning to the roots for the creation of a gelato so that the brand has stores in more than 40 cities
What is the GROM philosophy? imperfect as nature, and therefore so authentic.
Eager to return to the ancient concept of a gelato that both founders knew as children, they chose to create a ] gelato that was characterized by freshness flavor, using only natural ingredients and carefully selected. The result is an explosion of taste, a pleasant aftertaste and easy digestion, explains the founder.
"When creating a totally natural gelato, the raw material is everything" says Guido Martinetti
The absence of chemicals was therefore a logical step to take. Thus, branded products do not give rise to artificial additives such as flavorings, dyes, emulsifiers and preservatives. And if you are sensitive to gluten, do not despair.
The final product may be good, but the fifth Mura Mura is the true heroine of this story. The organic farm of Guido and Federico is born from the nostalgic feeling of fruits capable of creating intense aromas, something rare in a market that exalts the appearance to the detriment of the flavor.
Apricots, pears, strawberries, figs, peaches and melons Respect nature and its rhythms. And here we can see the philosophy that the founders of GROM share with farmers: a slow approach is the secret to growing the best fruits.
Guido Marinetti talks about the similarities that appear to him when he thinks of the Portuguese and Italian peoples, emphasizing the similarity of the gastronomic traditions of the two countries.
"We were both poor in the past, so our recipes are not" rich "like Paris or London, but they are very simple, and above all, with a lot of soul," recalls the founder
"We were both poor in the past, so our recipes are not" rich "like Paris or London, but they are very simple, and above all, with a lot of soul," recalls the founder
GROM wanted to bring to the Portuguese a real gelato bringing it back to its roots. Marinetti tells us that his greatest desire is to see the smiles on the faces of the Portuguese when they eat their ice cream and feel that he gave them a good experience of the past, as if we were retrying " the cake of our grandmother . "
The choice of space was also not random. Lisbon was the city chosen to host the new store, because of its charming and romantic character. And it is in the center of Pombaline that the Portuguese can feast with the same recipes that we can find in Italy.
"Our dream is to make sure that the customer, entering our store, enters an Italian gelato embassy, because of the purity and authenticity of our products," says Guido Marinetti [19659006]
What can you expect from the invitation of the brand, we went to investigate a little more about the new store.After a short cooking demonstration dedicated to the cream strawberry ice cream, Espalha-Factos took the opportunity to start some of the flavors of the store
At the Chiado store, we can expect a wide variety of delicious products. affogatos and cups of hot chocolate with smoothies and cookies.On the other hand, almond and strawberry, pistachio ice cream and fig ice cream are just a few -one of the other options you find in the menu.
T he Spread-Facts recommends the combination Crema di Grom and Caramelo Salgado, in a single cone. Whether it's the crunchy cracker, the subtle salted touch of caramel or the texture of the Grom biscuits, we know you will not be indifferent. Although the mark gelati melts quickly, due to the use of thickeners of natural origin, take your time. These ice creams are made to be tasted for a long time and with pleasure, while they roam the streets of Baixa
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