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Portugal. Summer must begin in November and, according to Turismo de Portugal, aims to "position Portugal as" the "summer destination through five films that awaken the senses and show a country rich in experiences and sensations. Thus, and through the partnership with the Portugal group. The Man, Turismo de Portugal "challenges Portuguese and foreign musicians to create the soundtrack of this campaign."
"The goal is that of the song" Live In The Moment ", an original from Portugal.The Man – will be the soundtrack of the five promotional films of the Portugal campaign" The Man "will be the soundtrack of five promotional films from the Portugal campaign ".
The campaign is exclusive to digital media, is directed primarily to five markets – United Kingdom, Spain, France, Germany and United States of America – and represents an investment of 100 thousand euros, announced today. 39, which is the entity. 19659004] Close
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In the presentation of the campaign today, the State Secretary for Tourism, Ana Mendes Godinho, told reporters that it is only "the beginning" of this "collaborative" campaign, according to what the manager says. the promotional campaigns of the destination: "innovative, different, which amaze the public".
"Today, only the challenge has been launched, after the covers will be made promotional videos that appeal to the senses that people exercise when they come to Portugal.It is a campaign that we are ready to launch the next summer ….) and the idea "is to finish it with live performances.
Portugal. The summer has the intention, according to Turismo de Portugal, to "show the warmth of the Portuguese, the rhythms, a summer that smells all year, exploring the five senses of the human body that are also five strands of destiny ".
On the choice of Portugal. The man said that the group "was completely aligned with the positioning that is intended to give Portugal, which is an open country, which builds bridges, builds dialogues and is an open arm to welcome everyone" .
"We wanted to bring Portugal to work together with Turismo de Portugal.This year, during a road show we did in the United States in February, they had just won a Grammy, and we thought that, therefore, they should be together with the country that gives them the name and that also wins all the awards, "said Ana Mendes Godinho.
The Secretary of State recalled that the American band, from Alaska, chose the name without even knowing Portugal. "They gave the group the name just because they thought it was a curious country and it was reaching the world," he said, taking into account that the members of the group had said a few minutes ago.
Portugal Tourism, Luís Araújo, said, in this case, to be convinced that this campaign "will be very successful"
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