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Tourism of Portugal presented this Friday a new international promotion campaign of the destination for next summer, Portugal. The Summer, through a partnership with the North American group Portugal. The man, an investment of 100 thousand euros.
Portugal. Summer must begin in November and, according to Turismo de Portugal, aims to "position Portugal as" the "summer destination through five films that awaken the senses and show a country rich in experiences and sensations. Thus, and through the partnership with the Portugal group. The Man, Turismo de Portugal "challenges the Portuguese and foreign musicians to create the soundtrack of this campaign."
"The goal is that of the song" Live In The Moment ", an original from Portugal.The Man, creates reasons to" hear "Portugal through versions of this song. .) The five best times – chosen by Portugal.The Man – will be the soundtrack of the five promotional films from the Portugal campaign. "
The campaign is unique to digital media, targeting mainly five Markets – United Kingdom, Spain, France, Germany and United States of America – and
In the presentation of the campaign, the Secretary of State for Tourism, Ana Mendes Godinho, told reporters that it is only "the beginning" of this campaign that "is collaborative", according to what the official says are the promotional campaigns of the destination: "innovative, different, which astonish the public."
" Today, only the challenge has been launched.After the covers seron Do promotional videos that appeal to the senses that people exercise when they come to Portugal. It's a campaign that we are preparing to launch next summer … and the idea "is to finish it with live shows."
Portugal. The summer has the intention, according to Turismo de Portugal, to "show the warmth of the Portuguese, the rhythms, a summer that smells all year, exploring the five senses of the human body that are also five strands of destiny. "
About the choice of Portugal. The man said that the group "fully aligned with the positioning that is intended to give Portugal, which is an open country, which builds bridges, builds dialogues and is an open arm to receive everything. . "
"We wanted to bring Portugal.The man to do a joint work here with Turismo de Portugal and succeeded.This year, during a" road show "that we did in the United States in February, they had just won a Grammy and we thought that, so they should be together with the country that gives them the name and that is also the, "said Ana Mendes Godinho
. State recalled that the North American band, originally from Alaska, had chosen the name without even knowing Portugal. "They gave the name to the group just because they thought that this was the name of the group. 39, was a curious country and that he reached the world, "he said, taking into account what the members of the group had said a few minutes earlier
Luís Araújo, Tourism of Portugal , said at the event, be convinced that this campaign "will be a great success."
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