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The current edition of Grupo Almedina presents the book "Tourism in Portugal: Potentialities and Trends", which aims to define strategies for promoting the center of the country as a tourist destination of excellence , after the tragic consequence of fires forest projects for the year 2017. With a preface from the Secretary of State for Tourism, Ana Mendes Godinho, and the coordinator of Pedro Barbas Homem and Antónia Correia, the publication will be presented on Thursday 18 at 17:00 at the Quinta das Lágrimas, in Coimbra
The year 2017 was the deadliest in terms of the number of victims in the fires. The 2017 wildfires and the destruction of vast heritage areas have raised many questions about the future of the central region of the country, which until now had benefited from the increase in demand national and international tourism. It is precisely on this issue that focuses the most recent work of the current publishing house, which is a seal of the group Almedina
It is certain that tourism has become, in recent years, one of the main sources of wealth at the national and local levels. , while enhancing the natural and cultural heritage and creating jobs and stimulating the economy. However, due to the events of 2017, the damage caused by the fires has reduced tourism development, especially in the Center of the country.
Under the coordination of Antónia Correia, Director of the School of Tourism and Hospitality of the European University and one of the 100 best researchers in the world, and Pedro Barbas Homem, dean of the European University, specialist in law, the book "Tourism in Portugal: potentialities and trends" addresses the themes of territory, culture and public policies and entrepreneurship.
The objective of the work is to contribute to the identification of the tourism potential of the region; identify and characterize the extent of damage caused by fires, particularly in tourism development; define strategies for the enhancement of the center of the country as a tourist destination of excellence, with the implementation of cohesion policies and balanced territorial development, the promotion of skilled jobs and the affirmation of a quality mark
: Potentialities and Trends "brings together the collaborations of thirty-six researchers from several universities, European, Algarve, Aveiro, Beira Interior, Coimbra, Lisbon, Nova de Lisboa and ISCTE, Polytechnic Institutes, Guarda, Tomar and Viseu, Head of Tourism, Portugal Center for Civil Protection
3 Annexes
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