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By Ramishah Maruf, CNN Business
German sports retailer Puma is collaborating with Nintendo’s Animal Crossing: New Horizons, bringing a few elements of the popular world-building game to life.
New collection, which launched on Saturday, offers dozens of products for adults and children, including sneakers and pastel-colored clothing adorned with animal characters and symbols from the game.
Adult sneakers start at $ 90. Hoodies with in-game “villager” outlines start at $ 80. The collection has 18 products for adults and 17 products for children from size four.
“Taking inspiration from the popular game, the collection’s streetwear silhouettes are reimagined with natural colors and authentic game graphics,” the Puma website said.
Animal Crossing: New Horizons is a world building game where users are dropped off on a desert island which they build in a village using simple and relaxing tasks.
Puma has already collaborated with Nintendo. Last year, the retailer released NES-themed shoes and clothing based on Super Mario 3D All-Stars, in light of Super Mario’s 35th anniversary. The collection sold out in a few minutes.
So far, only one style of Animal Crossing sneakers for adults has sold on the Puma website from day one.
Released in March 2020 just as the pandemic shutdowns go into effect, Nintendo’s game “Animal Crossing: New Horizons” sold 5 million digital copies, the most console titles in a single month, according to Nielsen’s SuperData, which analyzes the gaming industry. Its popularity has fueled demand for the Nintendo Switch, which has also sold on several websites.
Puma has partnerships with 10 companies and brands, according to its website, ranging from an early 2000s-themed collection with the Bratz children’s toy to Gwyneth Paltrow’s luxury lifestyle brand Goop.
The-CNN-Wire
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Shannon Liao contributed to this report.
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