Quibi is dead, officially stops this morning – / Film

which is dead, RIP Quibi. Jeffrey KatzenbergIcarus, its streaming service that flew too close to the sun and totally misjudged what the public is looking for right now, officially shut down operations less than a year after launch. His little life took off… in a Quibi.

Variety reports that this morning Quibi officially died. The Quibi app is no longer operational, silently ending Katzenberg’s $ 1.75 billion streaming project that aimed to revolutionize the way people viewed things on their phones. The Quibi app will remain on users’ devices until they delete it, but the app no ​​longer allows users to log in (returning an error message if they try) or access anything Quibi content.

Quibi’s inevitable death comes two months after Quibi Holdings LLC announced it was shutting down, less than seven months after launching on April 6. But the mobile streaming platform, which promised subscribers the daily production of “quick-bite” originals under 10 minutes long, has never really entered the competitive streaming arena since its launch. launch. He first derided his name (short for “quick bites” in reference to his short 8-10 minute episodes) before processing the unprinted reception of his original content. Things would only get worse for Quibi, which saw a dramatic drop in subscriber numbers after its 90-day trial ended at launch, and the loss of billions of dollars in the first quarter.

Katzenberg and CEO Meg whitman launched the start-up with the intention of providing viewers with a mobile alternative to streaming giants like Netflix, Amazon and Hulu, combining the ease of short YouTube videos with the prestige of big-name actors and creators. But it was a complete failure on all of these points, without attracting attention or praising the short form storytelling, which was really just chopped long storytelling at 10 minute intervals. Katzenberg would end up blaming Quibi’s weak April 2020 launch on the coronavirus pandemic (COVID-19), claiming the lockdown had made its streaming service – designed for workers on the go to watch content on their commute or on their way. breaks – unnecessary.

But it feels like Quibi was doomed from the start – an unhappy business of disconnected executives who thought they had a finger on the pulse of the banners. It would be almost sad if it weren’t so funny. Now, Quibi is joining the ranks of costly and failed entertainment experiences, alongside MoviePass. RIP Quibi, you were a real one.

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