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Bajan superstar Rihanna has built her fashion brand in a discreet and confident way. His Savage X Fenty parade at New York Fashion Week was the city's most popular ticket. This event bringing together some of the most famous figures of music, film and fashion took place on Tuesday night with an important warning: cameras and phones are not allowed.
Rihanna marries her talents in music, fashion and beauty for NYFW presentation
The Savage X Fenty show was a dazzling show of the
autumn / winter collection of lingerie line marked with musical acts and celebrities
guest appearances. Held at the Barclays Center in Brooklyn, it was not an ordinary leg
on the podium.
Instead, the models donned sneakers as they posed and moved
choreographed sequences, showing the latest styles of the Savage line. By the
Hollywood Reporter, musical performances punctuated the fashion show, and
Included sets from Migos, Halsey, Tierra Whack, Big Sean and DJ Khaled.
Rihanna, known for her commitment to inclusion and positivity of the body, brought together models of all shapes, sizes and colors. The event is already compared to the Victoria's Secret fashion show, which has just been canceled, but under the direction of RiRi, it is considered cool, modern and accessible to all.
When participants entered the room, they had to hand over their phones and cameras, and members of the media were informed that photography was not allowed, reports Reuters. The reason? The show Savage X Fenty will be exclusively televised on Amazon. Therefore, the risk of flight can not be jeopardized.
What is the contract with Rihanna's Amazon Special?
Last month, Rihanna announced a collaboration between the retail giant and her fashion house. The fans are ready. Amazon Prime Video broadcasts in 2019 Savage X Fenty parade that presents all the above acts and more. Rihanna takes center stage as a designer, animator and promoter.
In one Amazon
Press release, the singer published this statement:
"I could not be more excited that everyone will have
full access to Savage X Fenty Show this year! We are working on creating a bold, sexy, super
energy experience for our viewers. "
Jennifer Salke, head of Amazon Studios, added:
"Rihanna has conquered the world of music, film, beauty and fashion. She has reinvented the idea of what fashionable lingerie should be for a global customer. The brand authentically reflects statements of inclusion, positivity of the body and pleasure! the Savage X Fenty Show promises to be an innovative and truly unique experience and we are delighted to give our international customers an exclusive seat at the forefront. "
In addition to streaming, parts of Rihanna's Savage X Fenty range can be purchased via Amazon for a limited time. click here to see what is available.
When is Rihanna's Savage X Fenty parade launched on Amazon?
Audiences will be able to watch the fashion event on Friday, September 20th on Amazon Prime Video. According to Amazon, more than 200 countries and territories will have access to the special. Although the show is the ultimate draw for fans, viewers will also have the opportunity to see behind the scenes footage that highlights how the production was prepared.
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