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The company today has 29.1 million active users who, in the last three months, have collectively broadcast 8.9 billion hours of content. Between device sales and platform fees, Roku posted a gross profit of $ 100.9 million, although this was not enough to cover its operating expenses . As a result, the company ended up losing $ 10.7 million, exceeding the $ 6.9 million lost in the same period in 2018.
Roku believes that it is perfectly positioned to be the most reliable streaming name, without the conflicts that often bother other platforms. The fact that it does not produce its own content and has no ambition to do so means that it has won the trust of the other two platforms, but also consumers. And this type of performative neutrality should continue as more and more TVs move from broadcast to demand.
The red ink in the registry also does not bother Roku's accountants, who said that 2019 would be a record year for the sale of its streaming equipment and its co-branded TVs. Roku says that one of the smart TVs sold in the United States is one of theirs, making it the largest smart TV platform in the country. Given the streaming services of Disney and Apple, it will become essential to have a box that will perform all services without exception.
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