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The Detroit Auto Show will be moved from January to July starting in 2020 and will have a new format that will include outside demonstrations in response to withdrawals from event builders, according to unofficial information
The popularity of auto shows is dropping dramatically around the world, with manufacturers preferring to allocate budgets for their own launch events, while end users may be attracted to many other communication channels, in particular particular on the Internet.
The Detroit Auto Show is no exception to this rule, and the international press has long speculated that one of the solutions is to move the event that traditionally takes place in January
The US Press announces that the organizers has finally decided that, starting from the 2020 edition, the auto show would be held every year in July. Although the number of visitors has generally suffered during the summer, the main advantage is the possibility of organizing various outdoor demonstrations, including newly launched models, with machines with autonomous functions or to introduce innovative technologies.
In this way, the show will get closer to the concept of the Goodwood Festival of Speed in the UK, one of the most valued events dedicated to the automotive industry and motor sports . An official announcement on this subject is expected on July 24th.
Mercedes, BMW and Audi have already announced that the Detroit Show will not be present next year and it is expected that other builders will make a decision
For the moment, the show most affected in terms of the presence of manufacturers will be that of Paris in October, since there are already at least 14 producers who confirmed that they would not honor their presence. Among them are volume builders such as Volkswagen, Ford, Opel, Nissan or Fiat, as well as top quality builders such as Volvo and Infiniti
Via Automotive News
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