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According to a Hub Entertainment Research study of a sample of nearly 2,000 users over the age of 18, live television is dropping dramatically into the top of consumer preferences. In 2018, the percentage of users watching live TV has declined sharply, both among younger and older, services providing content on demand on the Internet are rising.
The largest decline in live television consumption is recorded between 18-34 years of age. Only 26% of those surveyed said that they mainly watched television programs rather than other ways of consuming content. The same age group chose television as the main display mode of 35% last year. Of these, 50% have subscriptions to at least two of the three popular streaming video services in the US: Netflix, Amazon and Hulu.
More than 55 years old, only 56% choose television as the main source of entertainment, down 10% from last year. However, they only have 7% subscriptions to Netflix, for example, an increase of 2% over last year. Other interesting statistics are that Hulu is more popular than Netflix among respondents, 58% say they have active subscriptions, with only 48% of Netflix subscribers.
The statistics were made using a sample of 1933 users in the United States who have broadband Internet access and who watch at least one hour of television content per day (anyway: by cable, over the Internet, by streaming services, etc.). This is the fifth report of Hub Entertainment Research and the first year that those who answered the questionnaire had to integrate in "at least one hour of programs per day". In the past, the limit was five hours a day, but this had a negative impact on statistics because most people were mainly "classic" consumers.
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