Are we ready for smart devices that listen to everything, see everything and look everywhere?

Last year, voice-based devices such as Apple's Siri, Google Home and Alexa's Amazon were "the most disturbing technology."

At least that's what Scott Galloway, Professor

But what are the costs of these devices that use microphones, processors and voice recognition programs that are constantly improving to meet the people's questions? more natural

Voice-activated devices that do not have a screen have the potential to destroy the idea of ​​a brand. And Amazon Profits

Given the success of these technologies, Galloway suggests that humanity is moving "at the speed of light" towards a world dominated by the Amazon, all the more so as the American giant has all the ingredients for

"Amazon has about 700 million consumers worldwide, enjoys the confidence of investors who give it the capital it needs and has the technology to declare war on the world. 39, other brands, "says Scott Galloway. The professor believes that without having a screen, the voice being the only interface, such devices have the potential to destroy the idea of ​​the brand.

Amazon takes advantage of this situation and wants to dominate the e-commerce market: Identify the best offers in a nanosecond, but direct the user to the product that brings them the most profits Think about what it means Of all the more than 60% of American households have the Amazon Prime service – the percentage is higher "

Spies in our house

In turn, futurologist Gerd Leonhard says that there Chances are good that voice-activated devices are widely adopted, but there are some warning signals

"These gadgets use the convenience of humans, so you do not have to behave differently, you do not have to put effort, you speak, there are no screens, so the interface it virtually disappears, so that even an 85 year old can quickly understand how it is used. "That's why the potential is huge," says Gerd

But the problem, in his opinion, is that we talk too little about that no one can guarantee that the manufacturers of these devices have not … read about "Are we ready for smart devices that listen to everything, see everything and look everywhere?" on Ziare.com

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