Competition for Home Deco retailers in Romania. The Turkish furniture giant opens the first showroom in Bucharest. There are still 100 of them here 2023

The inauguration of the Bucharest showroom is part of the project to open more than 100 Alfemo stores by 2023 and develop a network of stores in the country's largest cities through franchise programs. .

With ready-to-use furniture and accessories available in a wide range of colors, sizes and design styles for the bedroom, living room and dining room, Alfemo is the second largest company and turnover in Turkey in this sector.

"Located on the Pipera 134 Boulevard on a surface of 1,500 square meters, the Bucharest showroom is spread over 3 floors, arranged in a new and original style, which fully respects the international Alfemo concept.The value of the investment she raises to around 500,000 euros.Andrea Tomaselli, managing director Alfemo Romania, said in a press release.

The owners of the franchise, Andrea and Oana Tomaselli, were distributors of the Alfemo line for children in Romania, available in Braila and online on kids-room.ro, as well as through other distributors in the country.

"This stage, the opening of the Alfemo franchise, has been a natural decision to develop, promote and strengthen the brand in Romania for the entire product line, not just for children's collections. This year, we will launch the first Alfemo online store, said Oana Tomaselli, Executive Director Alfemo Romania.

In the showroom of Pipera Boulevard 134, you will find collections for the bedroom, living room or dining room and the children's room made of flame retardant and antibacterial materials, resistant to 10 cycles of assembly and disassembly.